use to deliver

The technologies we use to deliver, target, and optimize your campaigns go far beyond established norms and standards for performance. We invest a great deal of time and resources into breaking new ground in the online media technology space because we know how important it is to the success of your online advertising initiatives.

The right technology can make the difference between a campaign that meets your goals and one that dramatically exceeds them. We continually challenge ourselves to develop new technologies that help our clients establish new standards for performance. Organizations who leverage the capabilities of these technologies are able to realize more value from investments in online media sooner.




OPTIMAX® is the industry's most advanced campaign delivery platform. Find out why marketers who use it are experiencing new levels of performance...more >





OPTIMAX® is the first ever second-by-second intelligence framework that reveals campaign performance from any angle and to any depth...more >





Questions? If you would like to be contacted by an account executive or would like additional information on the OPTIMAX® platform...click here >












Business Benefits Technology Features

Casale Media® technology solutions can help transform the way you advertise online:

Make faster, more informed marketing decisions based on timely, accurate campaign results and custom insight delivered through rich reports.
Dynamic fine tuning of campaign parameters optimizes performance results from every relevant angle.
Improve marketing ROI accountability by tracking campaign performance against a specific ROI goal.
Ensure continuous performance improvement with real-time campaign intelligence reports that gives you immediate insight into your audience online.
Streamline the entire campaign execution process by using a single platform to manage all your campaigns and to consolidate all your campaign media buys.


Our development cycles are guided by a commitment to quality and innovation:

Continuous Cycle of Innovation - our technology is constantly evolving to anticipate and better satisfy industry stakeholders' changing needs.
Built for High Reliability - redundant system architecture is built into the design of all our technologies to ensure they are always online.
Built to Satisfy Client Needs - client feedback, market research, and industry trends are all fed into our ongoing development cycles to ensure we output only the most effective and relevant technologies.
Real Time - because we believe in the power of knowing sooner, everything we do is fashioned in a truly real-time model, from second-by-second reports to instantaneous campaign management controls and dynamic optimization.




Technology Highlights Quick Links

Casale Media® technology solutions combine to provide everything an organization needs to execute performance accountable online advertising campaigns:
Ad delivery
Targeting
Campaign Management
Performance Tracking
Second-by-Second Reporting
Multi-Variable Dynamic Optimization
Rich media and streaming video support
Our solutions satisfy the needs of all web-marketing constituents - advertisers, web publishers and agencies.
The quality of every technology solution we produce is rigorously assured through extensive system, quality and user testing.



OPTIMAX® Campaign Management and Delivery Product Fact Sheet
OPTIMAX® Reporting and Optimization Product Fact Sheet







For more information about Casale Media® technology solutions or to speak with an account executive, please contact us using our online form.