Images in email marketing campaignsPosted by Michael Bloch in web marketing (Sunday March 14, 2010 )

Images in email marketing campaigns
Posted by Michael Bloch in web marketing (Sunday March 14, 2010 )
If you use images as the focal point of your email marketing campaigns and no accompanying non-image based text, here’s how a recipient might be seeing it. (click to continue..)
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If you use images as the focal point of your email marketing campaigns and no accompanying non-image based text, here’s how a recipient might be seeing it. (more…)

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Ebay going green-er
Posted by Michael Bloch in web marketing (Saturday March 13, 2010 )
A few days back, eBay took some steps to further boost its green street-cred; a move that all online businesses should take note of. (click to continue..)
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A few days back, eBay took some steps to further boost its green street-cred; a move that all online businesses should take note of. (more…)

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Email click tracking troubles
Posted by Michael Bloch in web marketing (Thursday March 11, 2010 )
Many merchants turn on click tracking in their newsletters and email marketing campaigns. It’s a great idea as it can provide valuable information, but it’s also another step where something can go wrong. (click to continue..)
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Many merchants turn on click tracking in their newsletters and email marketing campaigns. It’s a great idea as it can provide valuable information, but it’s also another step where something can go wrong. (more…)

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Blocking ad blocker users
Posted by Michael Bloch in web marketing (Tuesday March 9, 2010 )
Ad blocking software robs content sites of revenue. What if you could block those folks using ad blockers? Would you? Should you? Here’s a site that tried recently. (click to continue..)
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Ad blocking software robs content sites of revenue. What if you could block those folks using ad blockers? Would you? Should you? Here’s a site that tried recently. (more…)

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Searching Twitter…via Google
Posted by Michael Bloch in online world (Monday March 8, 2010 )
I rarely search Twitter from Twitter for anything as the signal to noise ratio is just too low - but there is a better way to search. Who would have guessed it was via Google.. or perhaps it should have been a given. (click to continue..)
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I rarely search Twitter from Twitter for anything as the signal to noise ratio is just too low - but there is a better way to search. Who would have guessed it was via Google.. or perhaps it should have been a given. (more…)

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Press release tip - brevity is bad
Posted by Michael Bloch in web marketing (Saturday March 6, 2010 )
I write for a few sites and have come across a common problem I believe really guts the power of a press release. (click to continue..)
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I write for a few sites and have come across a common problem I believe really guts the power of a press release. (more…)

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Choosing web site images
Posted by Michael Bloch in web development (Thursday March 4, 2010 )
I’m graphically challenged. That’s abundantly apparent. I prefer to focus on text. However, I do believe images play an incredibly important role on a web site. If you’re like me, how do you go about choosing images? (click to continue..)
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I’m graphically challenged. That’s abundantly apparent. I prefer to focus on text. However, I do believe images play an incredibly important role on a web site. If you’re like me, how do you go about choosing images? (more…)

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Many fingers in the ad revenue pie
Posted by Michael Bloch in web marketing (Tuesday March 2, 2010 )
Most publishers sell display ad space via ad networks for a reason - it seems more simple and saves time. But perhaps that approach is coming at a huge cost. (click to continue..)
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Most publishers sell display ad space via ad networks for a reason - it seems more simple and saves time. But perhaps that approach is coming at a huge cost. (more…)

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Facebook routes email to wrong users
Posted by Michael Bloch in online world (Saturday February 27, 2010 )
Imagine intending to send an email to someone and it winds up going to someone different. Misdirected communications have brought down many a celebrity, politician and company. (click to continue..)
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Imagine intending to send an email to someone and it winds up going to someone different. Misdirected communications have brought down many a celebrity, politician and company. (more…)